IZET Innovationszentrum – Corporate-Website Relaunch
New corporate website for IZET
The IZET Innovation Center is the hub of a dynamic network. This is where bright minds from business, science, administration and politics come together. It creates the ideal environment for technological innovations - from universities to investors to support and promote ideas. The IZET Innovation Center is operated by the Gesellschaft für Technologieförderung Itzehoe mbH. Founded in 1993 with the aim of developing the Itzehoe innovation area, it drives progress with an impact on the region. The Gesellschaft für Technologieförderung Itzehoe commissioned us to relaunch the IZET corporate website. The primary goal was to make the topic of innovation clearly tangible in terms of content and visuals and to strengthen IZET's positioning as a promoter of future-oriented companies and start-ups. In addition, a migration from the existing CMS Wordpress to a more powerful and modern content management system was desired.
Website from modern tech stack with Nuxt and Strapi
To ensure a powerful and modern technological basis, the new website was developed on the basis of the JavaScript framework Nuxt (Vue.js). The headless CMS Strapi was used for content management, which was connected via a REST API. Our modern and bold web design supports the theme of innovation on a visual level and offers an appropriate visual approach. The content structure of the website can be realized very flexibly and modularly by the customer via the CMS. Although accessibility was not a requirement, we implemented the website as barrier-free as possible in accordance with the WCAG 2.1 standard. There were minor restrictions on the text contrasts due to the specified corporate design colors.
Technologies used
Newsletter connection via Brevo using API
The newsletter tool Brevo was integrated into the website via a REST API to manage and send mailings. Users can register for the IZET newsletter using an individually designed registration form. The solution enables automated and efficient communication with interested parties - in compliance with data protection regulations, as all data is processed directly in Brevo and managed securely.
Interactive infographic on the network overview
An interactive infographic has been integrated into the website to illustrate the IZET ecosystem. This is based on a schematic 3D rendering with buildings representing various stakeholders in the network. The visualization was created by an external service provider. Information on the institutions and companies from different categories (e.g. universities, funding institutions, political actors) can be stored and displayed in the frontend via freely configurable interaction points in the CMS. The solution provides users with intuitive access to the players in the innovation location.
Blog for success stories
A blog module was integrated into the website to provide authentic insights into the day-to-day work and challenges of the start-ups and companies based at IZET. It offers IZET a wide selection of content elements - including texts, images and quotes - to customize the posts. Each post can be assigned its own accent color for visual differentiation and better recognition. As with the rest of the website content, editorial maintenance is carried out via the headless CMS Strapi.
