Technologies

Matomo (formerly Piwik)

Sovereign
Matomo is an open source web analytics platform that was originally developed under the name Piwik. It enables website operators to gain detailed insights into visitor behavior on their websites. Essentially, Matomo acts as an alternative to commercial web analytics tools such as Google Analytics, but offers more control over the data collected and the privacy policy.

Comprehensive Data Analysis 

Matomo's comprehensive data analysis provides website operators with multi-layered insights into user behavior on their website. This includes information such as visitor numbers, page views, bounce rates, conversion goals and more. 

User-friendly Dashboard 

Matomo presents the collected data in a user-friendly dashboard. All important key figures are clearly displayed there. Individually scalable widgets with information and visualizations on visitor statistics, page views, referrals, etc. simplify data analysis and make important insights into website performance easily accessible. 

Real-time Analysis 

The platform collects real-time data that allows website operators to track visitor behavior live. This function offers the opportunity to react directly to current developments. ## Data protection Matomo is data protection compliant and guarantees website operators that they retain full control over their data. The platform offers functions for anonymizing IP addresses, consent options for users and the option to host data on your own servers. 

Customizability 

Matomo is customizable and allows users to create custom reports, segment data according to specific criteria and add extensions with desired features. 

Open Source 

As an open source project, Matomo is freely available for everyone. This gives developers the opportunity to modify the source code and adapt it to individual requirements and needs.