Our technology

Matomo (formerly Piwik)

Matomo is an open source web analytics platform that was originally developed under the name Piwik. It enables website operators to gain detailed insights into visitor behavior on their websites. Essentially, Matomo acts as an alternative to commercial web analytics tools such as Google Analytics, but offers more control over the data collected and the privacy policy.

Data analysis

Matomo offers comprehensive data analysis to provide website operators with detailed insights into visitor behavior. This includes information such as visitor numbers, page views, bounce rates, conversion goals and more.

User-friendly dashboard

Matomo presents the collected data in a user-friendly dashboard. This allows users to see key metrics at a glance and generate customized reports to answer specific questions. 

Real-time analysis

The platform provides real-time data that allows website operators to track visitor behavior in real time. This gives them instant insights into how visitors interact with their website. 

Data protection

Matomo places great emphasis on data protection and enables website operators to retain full control over their data. The platform offers features to anonymize IP addresses, consent options for users and the ability to host data on their own servers. 

Customizability

Matomo is highly customizable and allows users to create custom reports, segment data by specific criteria and add extensions to expand functionality. 

Open Source

As an open source project, Matomo is freely available and offers developers the opportunity to review, modify and improve the source code to meet individual requirements.