Kiel.Works
Corporate design
2020
Concept
Corporate design
Logo design
Study and then what?
To increase the attractiveness for graduates of the local universities of starting a career in Kiel, "Kiel.Works" arranges contacts with potential employers and presents opportunities and advantages of Kiel as a place to work.
Logo & corporate design
Together with KiWi we created the corporate design including logo design for "Kiel.Works". The incipient connection between graduates and employers is reflected in the two converging shapes of the figurative mark. In order to ensure increased attention as well as separate recognizability, the color range is deliberately different from the CD manual of the Kiel Economic Development Agency.
