Kiel.Works corporate design
Studying - and then what?
To increase the attractiveness for graduates of the local universities of starting a career in Kiel, "Kiel.Works" arranges contacts with potential employers and presents opportunities and advantages of Kiel as a place to work.
Logo & corporate design
Together with KiWi we created the corporate design including logo design for "Kiel.Works". The incipient connection between graduates and employers is reflected in the two converging shapes of the figurative mark. In order to ensure increased attention as well as separate recognizability, the color range is deliberately different from the CD manual of the Kiel Economic Development Agency.
Kieler Wirtschaftsförderung
Kieler Wirtschaftsförderungs- und Strukturentwicklungsgesellschaft (KiWi for short) promotes future industries, supports university potential and assists companies. It acts as a link between business, administration and universities and provides support in all start-up, location, innovation and financial matters. KiWi also supports investors, markets its own and municipal commercial sites and real estate, manages project development for conversion sites and promotes cooperation between science and business.