Blog post

Design systems as a common digital design language

Digital design systems don't just help big brands achieve a consistent design language. Out of conviction, we also rely on a systemic approach for smaller projects. In this way, we create sustainable digital appearances that remain flexible to use and can develop or grow.

What is a design system?

Large brands usually have multiple touchpoints, such as a website, online store, or app. The challenge is that each touchpoint interface is self-sufficient in its design and implementation, which can result in inconsistent design. To get around this problem, design systems help in the digital age.

A design system is more than a classic corporate design.

Design systems ensure uniform digital brand presentation. They enable more efficient, creative collaboration between departments and target-group-specific communication. A design system not only combines design elements such as colors, shapes and typography, it also defines animations, individual functions or entire functional components. In this way, a consistent brand presence can be achieved across all products.

How do we use design systems?

We develop scalable design systems for all our projects and think in terms of reusable and extensible components. Our design systems naturally vary in complexity, but we are convinced that this approach is also helpful for small projects with only one touchpoint. After all, software is designed to change.

How do we create our design systems?

Currently, we work out our design systems with the design software Sketch. With Sketch, reusable elements and components can already be created in the design process using symbols and styles. This early systemic approach can later be transferred almost seamlessly into development. Using the prototyping functions included, we create design prototypes that are made available to our customers as click dummies via the Sketch cloud.